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Sales coaching, written down.
Short posts by Jace Lund on call flow, discovery, closing and getting new reps productive. The same things we teach on live calls.
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Sell It First: How I Build Sales Teams That Close
Why I sell your product myself before I train anyone, the four-part call flow I teach, and what training more than 50 reps taught me about sales.
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Game Tape: How I Get New Reps Productive Fast
Recorded calls, a call flow instead of a script, and the note habit that gets new reps productive fast.
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Three Closes Before You Hang Up
Why most deals die after one soft ask, and the three-attempt close I teach every team.
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Stop Answering Questions. Start Leading the Call.
What happens when a buyer runs the call from a list of questions, and how to take control back.
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High-Quality Rapport vs. Small Talk
Why talking about the weather isn't rapport, and the empathy line that makes a buyer trust you as the expert.
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The Stain on the Ceiling: Why Objections Start in Discovery
The home inspector analogy I use to teach discovery, and why most objections are caused in the first five minutes.
Let's talk about your sales process.
Fifteen minutes on how your team sells today and where deals are slipping.
Not ready to talk? Score your sales process in 2 minutesPrefer email? contact@blueruinconsulting.com