Blue Ruin Consulting LLC · Utah
Blue Ruin Consulting is a sales consulting practice for small and mid-sized businesses selling B2B and direct-to-consumer. We write the playbook, design the call flow, structure the compensation plan, and coach your reps on live calls until the process actually runs without us.
Every engagement starts with a written scope — deliverables, hours, and total, agreed before any work begins.
Every engagement is scoped to the problem in front of you. These are the five pieces we build most often, individually or as a complete system.
A written, section-by-section operating manual for your sales floor: strategy and approach, sales methodology, training resources, and the standards a rep is measured against. Delivered as a document your team can actually onboard from.
The structure of the conversation itself — intro, discovery, education, close — with the transition language that holds it together. Built around consultative selling, so your reps lead the call instead of reacting to it.
Commission plans, tier design, and quota models that pay for the behavior you actually want. We pressure-test the math before it reaches your reps' paychecks.
The metrics worth tracking, the reporting cadence around them, and the org chart that supports the numbers — team lead ratios, escalation paths, and who owns what.
Recorded 1:1 coaching sessions with your reps and team leads, with written summaries after each call: what was diagnosed, and one clear action for that rep before the next session.
Most teams call us about closing rates and turn out to have a discovery problem. Start with a call — we will tell you what we would fix first, whether or not you hire us.
Call (385) 347-0809 →Almost every team that calls about closing rates has a problem somewhere earlier in the call. Here is the pattern we look for first.
Where a rep hears the objection, against where the call actually went wrong.
Swipe the chart sideways to see every stage →
Illustrative example — not client data. A visualization of the diagnostic principle behind our coaching, not a measured result.
| Call stage | Objection surfaces | Objection caused |
|---|---|---|
| Intro | 5% | 38% |
| Discovery | 12% | 34% |
| Urgency & Education | 18% | 19% |
| Close | 65% | 9% |
Teams from a handful of reps up to a full sales floor — typically companies with a product that works and a sales process that has never been written down.
Both motions, and often the same company running both. The underlying principle does not change: the rep has to be the authority in the room, and the call has to have a structure.
Thirty minutes. We learn how your team sells today and where it is breaking down.
You get the deliverables, the estimated hours, and the total in writing before any work starts.
We build the assets and run the coaching sessions, with progress visible the whole way through.
Itemized by date and task, sent at the close of the engagement or monthly for ongoing work.
The fastest way to reach us is the phone. Call during business hours and you will get a person, not a queue.