We sell it first.Then we build your process.
We take live calls with your buyers, write down what closes, then train your reps to run it.
Sound Familiar?
- Prospects like the product, then stall at the close.
- You're the founder, and nobody else can match your sales.
- Your sales process isn't written down anywhere.
- You're hiring reps faster than you can train them.
- Your close rate swings month to month, and nobody can say why.
- Your reps have never heard what a good call sounds like.
You sell B2B, direct to consumer, or both. Teams of all sizes.
Sound like you? Book a free 15-minute callWe sell your product ourselves.
Live calls with your real buyers. We find the exact moment deals are won and the moment they slip.
- In
- Your leads and your product
- Out
- What closes, in your buyer's words
We write the playbook.
Call flow, discovery, objection handling and rep quota metrics. All of it built from real customer conversations.
- In
- The calls that closed
- Out
- One written way your team sells
We build the training.
The playbook becomes training your team runs without us, so new hires get up to speed faster.
- In
- The playbook
- Out
- Onboarding a new hire can follow on day one
We train your reps.
Recorded calls, weekly review and 1:1 coaching. The exact words, not a pep talk.
- In
- Your reps, any team size
- Out
- A process built to keep working after we leave
We still take the calls.
Blue Ruin was founded by Jace Lund, who has spent more than six years building and running inside sales teams. He has driven more than $35 million in revenue, including teams he built from nothing to $12 million a year.
We don't hand you a binder and leave. We sell your product until we know what closes, then we teach your team to do it without us.
Jace Lund / Founder
No surprises. You see the total first.
- 01
Free 15-minute call
We learn how your team sells today and where it's breaking down. No cost and no prep.
- 02
Written scope
You get the deliverables, the estimated hours and the total in writing before any work starts.
- 03
Build and coach
We build the playbook and the training and run the coaching, with progress you can see the whole way.
- 04
Itemized invoice
Listed by date and task. Sent when the work wraps up, or monthly for ongoing work.
Before you book.
What does Blue Ruin Consulting do?
We sell your product on live calls with your buyers, write a playbook from what closes, turn it into training, and coach your reps until they can run it without us.
Who is it for?
Owners and sales leaders at small and mid-sized businesses that sell B2B, direct to consumer, or both. You might have no reps yet, or a team that can't close like your best person.
Why we sell the product ourselves first?
A playbook should come from deals that closed, not a template. Taking the calls allows us to audit the process from the start to the finish, and find the win before we teach any of it.
How much does it cost?
It depends on your team and what needs building. After the free call you get the deliverables, the estimated hours and the total in writing, before any work starts.
What happens on the free call?
Fifteen minutes on how your team sells today and where it's breaking down. There's no cost, nothing to prepare and no obligation to buy.
What is the Sales Process Score?
Ten questions about how your team sells today. It takes about two minutes, and your results and where to start go straight to your inbox.
What industries do you work with?
We work with small and mid-sized businesses in any industry, selling B2B or direct to consumer.
Let's talk about your sales process.
Fifteen minutes on how your team sells today and where deals are slipping.
Not ready to talk? Score Your Sales Process in 2 minutesPrefer email? contact@blueruinconsulting.com